Preserving Living Craftsmanship
The Sahib Ali Artisan Welfare Foundation
Empowering master ustads, funding apprentice stipends, and securing healthcare for South Asian embroidery craft lineages.
Master Ustad Pensions
Lifelong pension and healthcare security for retired embroidery masters who dedicated 30+ years to the needle.
Youth Apprenticeships
Full vocational stipends training young artisans in traditional Karchob loom framing and zardozi bullion cutting.
Our Sacred Commitment
Established in honour of Master Artisan Sahib Ali, 5% of proceeds from every Daroodi Platinum and Gold commission directly fund artisan healthcare clinics, clean drinking water filtration in weaving communities, and educational scholarships for artisan families across Punjab.